This is a Text element. This text style is called Intro. Your Intro text should be short, descriptive, and easy to understand.
To the left is a left-aligned image. When creating text for your new landing page, spend some time thinking about what users might search in order to find it. This is the basic premise of Search Engine Optimization, which is the art/science of predicting what phrases or questions users will Google to find your content. SEO works by positioning phrases that are important to the content and context of your work, like "GMO foods" or "Crumbl Cookie," in key areas of a webpage so search engines can understand what your content is about. The two articles linked in the previous sentence receive high volumes of traffic from search because they are valuable content that readers will search for, and they both have optimal keyword placement in key areas.
It's confusing and a little overwhelming. Here's a slightly deeper dive into on-page SEO, which will also serve as an example of an embedded video (hosted on YouTube).
To the right is a right-aligned image. We can also center images across the page, which you'll see below We cannot change the sizes of images in this field, though, so what you see here is what you'll get when you choose to include inline images inside a Text Element.
Immediately following this paragraph is a green Horizontal Rule. Horizontal Rules can help divide long portions of text into smaller, clearer bits of information for readers.
We can format text here the same as any text module: embedded links (with hover text!), bo
ld, italics, underline, strikethrough, superscript, and subscript all work.
The happy person shopping above is a center-aligned image. Note that this is the maximum width of visual elements inside a Text Element. Also note that all images have a photo credit. If you are supplying images for your new landing page, please ensure that you have permission to use them and that you are crediting them to their creators appropriately.
This is a blockquote. Blockquotes highlight important quotes or language in your text, and can help readers identify key points even if they are only scanning your page.
Do you have a table of information that you'd like to place here? The good news is that we have the technology. There is no bad news.
| Your table heading goes here. | And/or here. You choose! |
|---|---|
Your data go in these fields And so on | and so forth |
| etc | etc. |
| We can add as many rows as you like | or more columns as needed. |
Do you need a larger, prettier table that isn't confined to a Text Element? Great news: We have that technology, too, and we use it for Chemical Cuisine, the Caffeine Chart, and many other pages on the site. When requesting an update or new build, just let us know you'd like a Table, and include all the info you'd like to populate it.
Though the Text Element is flexible and functional, a giant wall of text can be very offputting to readers. When possible, utilize the other Elements demonstrated below to make sure you're not losing visitors' interest.
These following Elements can be arranged in any order on a landing page. You can use more than one of the same Element, too. While there are no word limits inside most Elements, be conscious of how much text you're adding, as longer paragraphs will increase the size of an Element. Note also that some Elements require specific information, so you'll need to provide Comms with that info when requesting an update. And above all, have fun! Improving the interactivity and visual appeal of your landing page is fun for us, it's fun for readers, and it makes your page more effective.
Accordions expand and contract. These are great space-savers for a large amount of text. (This field is called Accordion Description.) This field cannot format as bold, italics, underline, support embedded links or media. You get plaintext only here.
A Card Grid with Captions can help distill lots of info into smaller, bite-sized pieces with visual impact. We can build three across a page, and as many rows of Cards as you like.
Card Description -- this is the Caption. For each Card, you'll need to provide 1) an image (if you have a specific one in mind), 2) the copy you want to see in this Description, 3) a URL the button below links to, and 4) your preferred text for the button ("learn more" in this example). We cannot add bold, italics, or other text formatting to this field.
Learn more
Make sure your Titles and Descriptions are doing the work of conveying important information to readers. The health impact of saturated fat (including dairy fat) is a key concern among the nation’s foremost health authorities. Here are common myths and facts you should know about dairy fat. (Card 2 Description)
The skinny on dairy fat
Use strong keywords in Titles and Descriptions. Juice and soda companies like Mtn Dew, SunnyD, and Simply are making versions of their beverages with alcohol. Here's why their marketing matters for consumers, and how federal agencies can do a better job of keeping alcoholic beverages out of kids' hands.
Just say no to spiked SunnyD
This is a CTA Panel Eyebrow
This is a CTA Panel Description. CTA means "call to action." You should provide the text for each field labeled here, as well as 1) the URL of the page you'd like to link to, 2) text for the link button, and 3) an image if you'd like one. (Images are not required.) This box can be GREEN, BLUE, or YELLOW; please indicate your preference.
This is a CTA Panel without an image (Eyebrow)
(Description) CTA Panels without images stretch the full width of the page, but the text is a narrow field. Please provide an Eyebrow (optional), Title (mandatory), Description (mandatory), and a preference for color. This example is BLUE, but you may also choose GREEN or YELLOW.
Slim CTA panels stretch the text into a wider field, and are much more compact than standard CTA Panels. (See "Donate to CSPI" on our homepage for another example.) This one is GREEN. Please provide text and information for all labeled fields.
“"Bone cells are extremely responsive to gravitational force. So exercise in the upright position is critical for bone health. Swimming or biking isn’t as good as doing something in a standing position." (Impact Story Quote)”
Bess Dawson-Hughes, Tufts University (Attribution)
Bone Health and Aging (Impact Story Eyebrow)
Promo Splitter (Eyebrow)
Promo Splitter Body: This version has a right-aligned image. We can format text here the same as any text module: embedded links (with hover text!), bold, italics, underline, strikethrough, superscript, and subscript all work here, as do bulleted lists:
Think of this as a more compact Text Element. It works the same way as the Text Element at the top of this page, with one limitation: We cannot add images or video to this Element. We can format text here, though: embedded links (with hover text!), bold, italics, underline, strikethrough, superscript, and subscript all work.
This is a Three-Up Publication Description. Eyebrow and Sub Text are OPTIONAL. URLs and Titles for each publication/page are MANDATORY. Briefly describe the relationship between these three pieces of content and why it matters to your audience: The FDA knew in 1990 that Red 3 causes cancer, yet they still allow food manufacturers to add it to any foods they like. Here's what you should know.
Red 3 will never love you back (Eyebrow)
Where you might find this harmful food additive (Sub Text)
Food industry has until 2027 to comply
People can be added individually to this list. Please provide a Title and Descripton (text for this field), as well as the list of staff you'd like to feature and the order in which they should appear below. (There does not appear to be a limit to the number of people we can add.)
President and Executive Director
Vice President of Programs
Director of Communications
Communications Assistant
Director of Digital Strategy
Director of Content
Senior Content Associate
Senior Digital Campaigns Associate
Senior Social Media Associate
Senior Nutrition Scientist
Senior Nutritionist & Deputy Editor
Art Director and Chief Designer for Nutrition Action
Contact Promo (Body) - A Contact Promo is a way to add a single Person (with a published Person page) to a page with additional information. Unlike the Bio Slider above, we can add only one Person to a Contact Promo.
President and Executive Director
(Description) Cards can be a useful way to link to multiple pages of content. Cards are arranged in groups of three across the width of a page. We can add an unlimited number of Cards. For the Slider, you'll need a Title and Description. For each Card, you'll need Eyebrow (OPTIONAL), Title (MANDATORY), Image (MANDATORY), Description (OPTIONAL), and a URL or Referenced Content (MANDATORY).
Fall into veggie mains
Vegetarian winter meals
(Description) List Links can collate large groups of content into a visually appealing list. You can link to articles (on CSPI or elsewhere) or to files (like PDFs).
SUB TEXT (OPTIONAL)
Sign our action letter today!
530,000 tons of food is wasted per year in school cafeterias
(Description)
Healthy Eating
Vegetables are superstars. Nearly every diet—from Mediterranean to Paleo to Weight Watchers to DASH—wants a piece of them. Think you know your veggies? Some of these 10 things may surprise you.
Supplements
(Description) - A Promo with Link List lets us attach pieces of content to a larger amount of related text. Here is a great place to explain an issue and link to relevant pieces of content in one module. We'll use titanium dioxide as an example here. The text field does not contract if your text doesn't meet the bottom of the link list at right, so be sure you're filling up this space!
In 2021, the European Food Safety Authority concluded that titanium dioxide is no longer safe in foods due to the same concerns over nanoparticles. As a result, titanium dioxide is now banned as a food additive in the EU. Although studies have shown that the absorption of ingested titanium dioxide is low, evidence suggests that titanium dioxide nanoparticles can accumulate in the body over time. Health Canada deemed it safe in 2022 but noted concerns. Unlike their European counterparts, Canadian officials did not consider studies performed with titanium dioxide nanoparticles alone.
“Unlike some other chemicals used in food, titanium dioxide has no nutritive, preservative, or food safety function—its use is purely cosmetic,” said CSPI principal scientist for additives and supplements, Thomas Galligan. “The prospect of titanium dioxide nanoparticles damaging DNA is concerning enough for us to recommend consumers avoid foods that have it.”
Two-Up Builder CTA PANEL (Eyebrow)
Two-Up Builder CTA PANEL Description - You will need a link (URL) for each CTA PANEL in your two-up builder (you can also do one CTA PANEL and one LINK LIST, or two LINK LISTS), along with the text you would like on the link button. OPTIONAL components include an Eyebrow, Title, Description, Image, and color preference for each of the two components. These can be BLUE, YELLOW, or GREEN.
Two-Up Builder LINK LIST (Eyebrow)
A LINK LIST is exactly what it sounds like. This component can only link to content published on CSPI. We can use a MANUAL list (you pick the CSPI content you want to include) or a DYNAMIC list (you choose the TOPIC or TAG, and this component will populate with the most recent content in that category). You should limit your MANUAL list to 3-5 links, as this component, as well as the other part of the two-up builder will stretch vertically to contain the full list, and sometimes that means a CTA PANEL will look wonky beside a very long list of links.
Can list content published on CSPI, but cannot link to external sites.
As each new month arrives, it’s fun (and healthy!) to consider creative ways to incorporate seasonal produce into your routine. These peak-ripeness fruits and veggies are often grown closer to where you’re buying them, and for a variety of reasons, in-season produce can be more affordable than its hot-house or imported counterparts.
This month's best fruits & veggies
See what’s in store this month
Recipe of the week
Asparagus melds with sesame, tahini, and ginger in this surprisingly satisfying side that's ready in just 10 minutes.
Easy, healthy, and free
All of The Healthy Cook's recipes are delicious—find a new favorite!
See here for the downloadable letter.
Unused images.
Ask Congress to Pass the Toxic Free Food Act
CSPI experts are fighting to defend against the worst attacks on your health and nutrition.
Featured Action
Groceries are expensive enough, and Trump's tariff plans will likely raise food prices even more, making it increasingly difficult for Americans to afford healthy food. Tariffs will not make America healthy again.
It's in our name. And we're working to bring evidence-based solutions to federal and state nutrition, food safety, and health policies, and fight health misinformation from every angle. Help us achieve our vision of thriving communities supported by equitable, sustainable, and science-based solutions advancing nutrition, food safety, and health.
